- Details
- Posted by: Paul Christ
Staying on top of consumer trends is a necessary task for all marketers. By watching what is happening among current and potentially future customers, marketers can gain insights that may affect their marketing decisions. However, while it is very easy to say this, actually having the time and, most importantly, the money to keep up can be a tough task. It is especially challenging for organizations that do not have a dedicated research staff, whose job includes collecting such research. Fortunately, while a marketing organization may not have the time to undertake their own research or the funds to support their own researchers, other options exist.
One way is to tap into inexpensive research sources. As we note in our Low-Cost Secondary Research tutorial, there are many alternatives for finding affordable research, such as information produced by industry trade groups, government sources, corporate white papers and academic research centers. Another option is to find information provided by cause-related groups, in particular, non-profits that focus on specific issues. Many of these not only conduct excellent research, they often offer their results for free. For instance, for information on how consumers use technology, one of the best free resources is the Pew Research Center. Pew offers unbiased research on many areas including studying consumers usage of the Internet, mobile communication and other technologies for many years.
A really good example of the valuable information provided by Pew can be found in their latest report titled, Mobile Messaging and Social Media 2015, which asked questions of nearly 2,000 U.S. residents. Results provide a demographic view, including gender, age, ethnicity, education, income and residential location, of mobile messaging and social media usage.
For marketers, the report should serve as additional evidence consumers have adopted new behavior. Consequently, marketing strategy for nearly all organizations must consider the impact of these behavioral changes. This is especially important for smaller organizations, such as mom-and-pop companies run by people who are not particularly involved in these technologies. Whether smaller organizations understand it or not, consumer interaction is changing, and organizations need to adapt or face a potentially difficult future.
Click to: Share - Cite
Customer Behavior ; Internet Marketing ; Marketing Careers ; Marketing Trends ; Details Posted by: Paul Christ Published: July 25, 2015 . It has been over eleven
KnowThis: Marketing Tutorials, News, How-to and More ...
In our What is Marketing? tutorial, we summarize what marketing is about with a single sentence consisting of just 28 words. However, a clearer picture of marketing
KnowThis: Marketing Tutorials, News, How-to and More ...
Since 1998 offering FREE detailed tutorials, news and resources for professionals, academics and students in marketing, advertising, sales, market research, retailing
KnowThis: Marketing Tutorials, News, How-to and More
GET KnowThis Marketing Basics 2nd Ediition by Paul Christ (2012, Paperback) NOW! $24.98 End Date: Friday Aug-21-2015 10:48:13 PDT Buy It Now for only: $24.98
Knowthis Marketing Tutorials News How To And More ...
Knowthis Marketing Tutorials News How To And More Related Posts. KnowThis: Marketing Tutorials, News, How-to And More Search Engine Journal - Marketing News
Knowthis.com KnowThis: Marketing Tutorials, News, How-t ...
KnowThis: Marketing Tutorials, News, How-to and More - KnowThis.com. KnowThis: Marketing Tutorials, News, How-to and More - KnowThis.com . Website Age: 16 years old .
knowthis.com - KnowThis: Marketing Tutorials, News, How-to ...
knowthis.com. KnowThis: Marketing Tutorials, News, How-to and More - KnowThis.com Since 1998 offering FREE detailed tutorials, news and resources for professionals
knowthis.com - knowthis.com: marketing tutorials, news ...
knowthis.com is listed in DMOZ. knowthis.com: marketing tutorials, news, how-to and more: Google PR: 6: Backlinks by Alexa: 877: Google backLinks: 28,600: Favicon:
Knowthis Marketing Tutorials News How To And More | Bob ...
Knowthis Marketing Tutorials News How To And More Related Posts. Marketing Resources, Strategies For Marketing, B2B How Content Marketing Builds Your Business
knowthis.com - statistics for knowthis.com | alestat.com
Website statistics of knowthis.com: traffic, visitors, alexa position of knowthis.com. AleStat.com. Marketing Tutorials, News, How-to and More .